Almira Wilson: Fashion House of Léonché

In March of 2006, the Fashion House of Léonché (pronounced “lay-on-shay”) was created by Almira Wilson. She was born in February 1979, in Washington, DC, to Sheriff and Olabisi Daramy. Her parents originate from Sierra Leone, West Africa, but her family roots extend to Senegal, Gambia, Morocco, Liberia, and Guinea. Born into a background saturated with art, culture, and style, Almira welcomed her rich heritage into every aspect of her life. The clever name Léonché originates from the French translation for lion. Why lion? A lion exemplifies a strong, independent, and courageous spirit, which is everything that Almira wants Léonché to represent.

Her work has taken part in many fashion shows, from Harvard University’s Annual African American Summit, to Africa Fashion Week New York, to an interview with Wake Up Sierra Leone on AYV in West Africa in December 2017. The most recent accomplishment that she has created is a social enterprise called Royalty Kids International, which is a children’s line manufactured by the less fortunate in the United States and by young adults in Sierra Leone, West Africa. A portion of the proceeds will also go to educational scholarships and school supplies for the youth in Sierra Leone.

Almira is currently a Designer-in-Residence at Macy’s Department Store in Washington, DC, under the DC Fashion Foundation Incubator. In addition, she has obtained a position as a Resident Artist under the 202 Creates Program, Office of Cable TV, Film, Music, and Entertainment (OCTFME). Almira’s goals for the next three years are to bring awareness to the hidden-talented fashion designers, artisans, and the movie industry in the DMV, Sierra Leone, and abroad.

Her company’s motto: The Fashion House of Léonché is not just your average fashion label. It Is the NEW STANDARD.

FB: LeoncheLLC

Instagram: LeoncheFashion

Website: www.leonche.com

Company Phone: 240-350-4064